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Le blogue de HookTXT

Perspectives, tendances et meilleures pratiques en IA conversationnelle et en expérience client.

[ Featured ]AI TrendsNovember 27, 2025

AI is Flipping Car Shopping on Its Head

A new survey by Cars.com shows how much Artificial Intelligence is starting to shape how people buy cars. According to their data, 44% of consumers now use AI-powered tools to help them shop.

7 min readLire l’article

AI TrendsMay 15, 2025

The Future Is Hybrid: Why AI Alone Can't Replace Human Customer Service

In the age of instant gratification, businesses are increasingly turning to artificial intelligence (AI) to meet rising customer expectations.

Best PracticesMay 8, 2025

How AI Is Redefining First Response Time in Live Chat

In the digital age, customers expect immediate answers. A long response time can cost you a sale—or worse, a customer. That's where AI comes in.

4 min readLire la suite

Customer ExperienceApril 29, 2025

Beyond FAQs: 5 Advanced Ways AI Can Support Your Customer Success Team

Think AI is just for answering simple questions? Think again. Today's AI tools go well beyond basic support.

6 min readLire la suite

Case StudiesApril 22, 2025

AI in Customer Support: Cost-Saving Tool or Customer Experience Booster?

Many companies adopt AI in customer support to cut costs—but that's just scratching the surface. The real opportunity lies in improving customer experience.

7 min readLire la suite

AnalyticsApril 15, 2025

Training the AI + Human Duo: Tips for Aligning Agents and Bots

You've added a chatbot to your site. Great. But is your team ready to work with it? The key to success isn't just smart AI—it's a smart team.

5 min readLire la suite

EthicsApril 8, 2025

AI-Powered Chat: What Customers Actually Think (And Why That Matters)

AI is everywhere in customer support—but do customers like it? Their opinion might surprise you.

6 min readLire la suite

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